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Yogurt Consumers Are On Rise in United States – Attracted to Healthy Claims

Over half of all US consumers now are buying yogurt as a part of their typical grocery basket, based on a brand new report from Innova Market Insights. However, their habits appear to be evolving.

Convenience themes foods have gotten increasingly essential, for instance, with 17% of consumers naming this as a superior choice think about 2018, which is more than twice as many as within the previous year.

This can be defined by a shift in eating events, as evidenced by recent data.

Breakfast is still the number one event for yogurt consumption, but it surely has lost floor over the past few years.

Now, extra consumers are turning to yogurt as a handy snack, whereas dinner is a growing area of interest.

“These shifts highlight the significance of ongoing innovation on this marketplace,” stated Lu Ann Williams, director of innovation.

Convenient formats are now essential for a lot of shoppers, whereas the rise of dinner usage suggests interest in more indulgent, dessert-style yogurts.

The percentage of customers who cite health as a significant choice issue has dropped in recent times, however, most yogurts now occupy at least some sort of health platform, so healthiness is increasingly accepted as standard.

In 2018, 64% of all new yogurts made digestive or gut health claims, whereas 58% were low in fat, for example.

There is evolution right here too although, with an increasing focus on sugar reduction in recent times: low sugar and no added sugar claims increased their share of yogurt launches from 3% in 2014 to 21% in 2018.

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