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U.K. Supermarkets Posts Tremendous Growth in Vegan Food Sales

UK supermarkets have reported huge progress in sales of plant-based sandwiches, wraps, and other items from the chilled cabinet, as Tesco and Waitrose witnessing unprecedented demand for meat-free lunches.

U.K. Supermarkets Posts Tremendous Growth in Vegan Food Sales

Marks & Spencer additionally reports that its vegan chicken kievs had bought at a rate of four every minute throughout January (Veganuary).

Pret a Manger introduced its first vegan croissant at the beginning of the year and is selling twice as many a day as the non-veg jam croissant.

Pret A Manger additionally saw record sales with its other vegan classics, particularly, sales are up 25% on its VLT, which replaces the traditional bacon with roasted shiitake mushroom rashers.

Throughout January, sales at Tesco for busy lunch consumers noticed a rise of almost 75% compared to the same period last year.

The most popular was a Falafel and Humous wrap, which is part of Tesco’s Plant Chef, own-label offering. Further to that demand, plant-based sandwiches purchased as part of a meal deal, along with a snack and a drink, had been even more popular with sales up by 130% against last January.

“Owing to some great recent quality innovation in vegan wraps and sandwiches, we are observing the emergence of a dedicated lunchtime plant-based consumer. Till now, most of the noise for vegan food has been for meat-free alternatives to exemplars like burgers, sausages, and steaks,” said Tesco Food To Go Buying Manager, Cate May.

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Joanne Burdett

Joanne is handling the Processed Foods and Beverages section of the website. She is one of the youngest and most energetic people in the office. She is very cheerful, and apart from her childish nature, her most significant advantage is the limitless amount of knowledge she has of the field and her command over English. She has been working with us for 3 years now.

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