UK supermarkets have reported huge progress in sales of plant-based sandwiches, wraps, and other items from the chilled cabinet, as Tesco and Waitrose witnessing unprecedented demand for meat-free lunches.
Marks & Spencer additionally reports that its vegan chicken kievs had bought at a rate of four every minute throughout January (Veganuary).
Pret a Manger introduced its first vegan croissant at the beginning of the year and is selling twice as many a day as the non-veg jam croissant.
Pret A Manger additionally saw record sales with its other vegan classics, particularly, sales are up 25% on its VLT, which replaces the traditional bacon with roasted shiitake mushroom rashers.
Throughout January, sales at Tesco for busy lunch consumers noticed a rise of almost 75% compared to the same period last year.
The most popular was a Falafel and Humous wrap, which is part of Tesco’s Plant Chef, own-label offering. Further to that demand, plant-based sandwiches purchased as part of a meal deal, along with a snack and a drink, had been even more popular with sales up by 130% against last January.
“Owing to some great recent quality innovation in vegan wraps and sandwiches, we are observing the emergence of a dedicated lunchtime plant-based consumer. Till now, most of the noise for vegan food has been for meat-free alternatives to exemplars like burgers, sausages, and steaks,” said Tesco Food To Go Buying Manager, Cate May.