Kraft Heinz in collab with Oprah Winfrey revealed a series of new O, That’s Good! Frozen Skillet meals. This launch is the fourth category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which comprises refrigerated soups, sides, and frozen pizza.
Oprah’s love marked brand – The O, That’s Good! for nutritious food. The newcomers are said to be comfort foods with a twist of veggies, ready in just 10 minutes. For instance, the Chicken Alfredo meal swaps cream in the sauce with pureed cauliflower to bring the fats to content down with 35%.
“Comfort meals get a bad rap, however not anymore. With the new skillets, there’s a twist of veggies in the sauce. However, you’d never know the difference,” stated Winfrey.
O, That’s Good! Frozen Skillet Meals (advised retail price: USD6.99) are available nationwide in six varieties: Chicken Alfredo, Chicken Margherita, Southwest Style Chicken & Penne, Italian Sausage & Rigatoni, Garlic Hen and Potatoes, and vegetarian-friendly Three Cheese Tortellini. All are made with excessive-quality ingredients, including antibiotic-free hen and pure sausage, and have no artificial flavors, preservatives or dyes.
Kraft Heinz will support O, That’s Good! Frozen Skillet Meals with a firm 360-degree marketing campaign, including a new national TV advert that includes Winfrey.
Along with skillets, O, That’s Good! is extending its pizza line to include three new frozen thin-crust pizza choices (USD6.99) with a twist of cauliflower within the crust: BBQ Chicken (made with antibiotic-free chicken), Margherita and White.