McCain Foods – the world leader in frozen French fries, appetizers, potato specialties and one of many top 10 most valuable food brands on the planet, announces its investment in its first French fry factory in Brazil.
With this funding, McCain continues to strengthen its expansion strategy in the Latin market. After purchasing 49% of Forno de Minas, who concentrate on bread snacks and appetizers, in 2018 and 70% of Sérya, a Brazilian firm specializing in preformed potato products, in May 2019, McCain now focuses on its essential development class: frozen French fries.
With an investment of around US$ 100 million, the intention is to build the new plant within the metropolis of Araxá, in Minas Gerais State, which is the place Sérya is located, and with this challenge, McCain expects to generate 150 direct jobs, 450 indirect jobs and impact approximately 750 farmers.
The new plant in Brazil, due to be opened within the first half of 2021, will considerably enhance McCain’s production capacity in Latin America.
This new manufacturing facility, mixed with the continued supply of excessive worth, innovative products from its plant in Balcarce, Argentina, will serve to fuel the corporate’s growth plans for the Brazilian market.
Brazil is in the present day the 5th largest frozen pre-fried potato market on the earth and subsequently is undoubtedly one of McCain Foods main international focuses inside an enterprise strategy that concentrates efforts on investments that allow accelerated development.
Aluizio Neto, General Director of McCain in Brazil: With the construction of the new factory in Brazil, McCain will improve its distribution, create efficiencies in supply and consequently enhance its service level and product providing within the local market.”