MAC Cosmetics, owned by The Estée Lauder Companies, has repurposed its long-standing Viva Glam marketing campaign to assist 250 COVID-19 reduction organizations within the US. The sweetness model has made a preliminary donation of US$10 million to entrance-line programmes similar to Project Angel Meals and Companions in Health that assist high-threat communities in the US.
Project Angel Food delivers emergency meals to the critically unwell and hires out-of-work cooks and meals service staff to cook and ship the meals. Partners in Health promotes group preparedness, installs an infection management measures, and builds world provide chains to deal with the scarcity of masks, gloves, and handwashing amenities.
Along with the preliminary donation, the model can be donating 100% of the proceeds from each sale of its MAC Viva Glam Lipstick to learn varied COVID-19 aid initiatives throughout the nation. The funds will assist important companies akin to meals provides, medical info campaigns, testing, and the therapy of recognized circumstances. MAC Cosmetics has invited clients to hitch the fight (from home) by buying the Viva Glam lipstick and sharing a message of assist on Instagram with the hashtag #MACVIVAGLAM.
The MAC Viva Glam marketing campaign was initially launched in 1994 as a group response program for folks dwelling with and affected by HIV/AIDS. Since then, it has raised over US$500 million for the trigger. Along with its COVID-19 assist programs, Viva Glam will proceed to lift cash to assist girls in at-danger communities, LGBTQ+, and people dwelling with HIV/AIDS.