L’OREAL made its name with a breakthrough innovative hair-dyeing technology more than a century in the past. Now the world’s largest beauty firm is facing off in federal court against a California startup with avant-garde claims of its own.
The startup, Olaplex LLC, says the L’Oreal stole its trade secrets for an available, three-step system that protects hair during bleaching treatments while coloring, getting maintain of them in 2015 when the two were in takeover talks. It needs money compensation for the alleged theft and damages for L’Oreal’s established infringement of two of its patents.
“This is a case of company theft, of one of many largest beauty companies on this planet seeing one thing it needed and taking it for itself,” Diane Doolittle, a lawyer for Olaplex, advised a jury in Wilmington, Delaware, on Monday in her opening assertion, calling the trade secrets “Olaplex’s crown jewel.”
According to the claim, Olaplex filed in 2017 – At stake is a division of L’Oreal’s annual revenue however a high-profile part of its brand — and the lifeblood of the network upstart, which is six months of its first leading distribution deal had 100,000 accounts and millions of dollars in sales.
The dispute even options the classic pair of California nerds toiling away of their garage to take the world by rage: two polymer chemists who developed the system’s main ingredient – and whom L’Oreal tried to seize away from Olaplex in 2015.
L’Oreal should convince the jurors that it developed its competing products on its own and that the patents shouldn’t have been advertised in the first place. In his opening assertion, Dennis Ellis, a lawyer for the company, declined Olaplex’s allegation that L’Oreal first encountered the trade secrets in a 2015 assembly at a Santa Monica, California, restaurant.
The trial is presumed to last five days.