L’Oréal is set to acquire recycled polypropylene plastic from PureCycle Technologies, which was initially developed by competitor Procter & Gamble, based on a report by BizJournal.
PureCycle Technologies is presently constructing a new plant near Cinncinati, which will produce more than 105 million pounds of polypropylene per year as of 2021. In the new deal, L’Oréal could have a full subscription of the plant’s capacity with the French beauty giant being one of many first purchasers of the volume of PureCycle’s first European plant.
The expertise, created by P&G and licensed to PureCycle, allows the removal of practically all contaminants and color from plastics, a transfer which the company said will give firms the option of utilizing recycled plastics that deliver close to similar and properties as virgin materials.
Philippe Thuvien, L’Oréal Group vice president of packaging and development, mentioned of the deal, “For L’Oréal, the agreement (with PureCycle) represents a subsequent strategic step in our sustainable packaging strategy, designed to speed up the transition to the circular economy.
“L’Oréal aspiration is that by 2025, 50% of the plastics utilized in our packaging will both be bio-sourced or of recycled origin, which encompasses all plastic sorts, polypropylene being a significant milestone. We’re satisfied that it’s our responsibility to help the rising of cutting-edge recycling technologies.”
L’Oréal S.A. is a French personal care firm headquartered in Clichy, Hauts-de-Seine with a registered workplace in Paris. It’s the world’s largest cosmetics firm and has developed actions within the field, concentrating on hair color, skincare, sun protection, make-up, perfume, and hair care.