L’Oréal has teamed up with Tencent-owned WeChat to launch the first 3D augmented reality makeup try-on facility for WeChat Mini Program. The applying is supported by L’Oréal’s tech arm ModiFace and can debut on Giorgio Armani Beauty’s official WeChat Mini Program shopping site.
“Tech has modified our lifestyle and shopping habits. The debut of ModiFace’s 3D makeup attempt-on application on China’s social media is L’Oréal China’s new milestone beneath the group’s vision to be a champion of the beauty-tech firm worldwide. It exhibits our dedication to speed up the improve from ‘digitalization’ to ‘beauty-tech,’ activate an accumulative impact between beauty and technology, and convey higher life for more people in China,” mentioned Fabrice Megarbane, CEO of L’Oréal China. “In China, everyone seems to be eager for unique and personalized beauty. That is the most important differentiator of Chinese customers. With WeChat’s energetic social community of greater than 1.1 billion monthly energetic individuals and ModiFace’s progressive expertise, we can combine magnificence extra deeply into the lives of extra Chinese consumers and help put their dream for custom-made and distinctive beauty into reality.”
Parham Aarabi, CEO of ModiFace, added, “China has the world’s largest group of digital natives and the most dynamic tech innovation ecosystem. It’s a place of inspiration and alternative for world innovators. We’re very joyful to work with Tencent WeChat to carry world-leading beauty tech achievements to the Chinese consumer, who want to guide the nice life is aware of no bounds. On the similar time, we additionally stay up for expanding partnership with extra Chinese innovators to create ‘heartfelt’ beauty tech that pleases shoppers around the world and in China”.