Your Steelers won’t be enjoying on this year’s Tremendous Bowl extravaganza; however, Kraft Heinz is shopping for its manner into the large recreation once more. The meals big, with bases in each Steelers and Chicago Bears territory, introduced Wednesday that it plans to fork over the cash wanted to place new ketchup providing in entrance of viewers watching the sport airing on Fox on Feb. 2.
The Heinz model, and its flagship ketchup, will likely be featured within the 30-second industrial within the second quarter, with a short look by Heinz HoneyRacha, one other within the flavored condiment experiments which have been coming from Kraft Heinz.
The corporation doesn’t plan to re-launch the advert, which is being created by the advert company Wieden+Kennedy and directed by Roman Coppola, based on the Kraft Heinz announcement.
Commerce publication AdAge estimated 30 seconds of time through the stay occasion, which attracts huge viewership yearly, will price greater than $5 million. The Super Bowl is, without any doubt, is one of the uncommon events when audiences are as within the advertising efforts as within the precise televised occasion.
Kraft Heinz, which has an enormous portfolio of nicely-identified meals strains offered within the nation’s grocery shops, has been to the large recreation earlier than.
Final year, the corporate aired commercials were selling Planters nuts and its Devour frozen meals line. In 2016, a mass of dachshunds costumed as sizzling canine ran towards individuals dressed as bottles of condiments in what was referred to as the “Weiner Stampede.” And in 2014, Heinz ketchup was featured in an advert.
In the meantime, Kraft Heinz, which was shaped from the merger of Pittsburgh’s H.J. Heinz Co. and Illinois-based Kraft Foods Group, has struggled within the last couple of years to search out new methods to develop sales and please shareholders.