KIND Snacks is freezing out its vitamin bar rivals with its newest innovation. Last week, the model introduced the launch of KIND Frozen Creamy Almond Bars, the brand’s first entry into the frozen class, out there solely at Wal-Mart.
As KIND reaches throughout the aisle from its shelf-secure strains of bars and granola to its new candy deal with, the model seems to be to interrupt utilizing the more and more cluttered class of higher-for-you frozen snacks with transparent substances.
KIND Frozen is at the moment accessible in a single taste — Dark Chocolate Almond Sea Salt. It’s made with a creamy almond base, chopped almonds, sea salt, and dark chocolate, which Lubetzky stated attracts inspiration from the model’s standard Dark Chocolate Nuts & Sea Salt diet bar. The brand new bar doesn’t include synthetic sweeteners, sugar alcohols or genetically engineered elements, in keeping with the press launch, and units itself aside from different merchandise within the class by counting almonds as its primary ingredient.
Merritt mentioned the two bars have “extra similarities than variations,” apart from the creamy almond base, and comprises 6 grams of sugar higher than its nutrition bar counterpart. Single-serve bars retail for $1.97, whereas 6-packs are $5.97.
The refrigerated bar class has been a burgeoning area lately, led by Excellent Bar and adopted by manufacturers reminiscent of OHi, NuttZO, Wella Bar and ProBar.
Frozen diet bars, nonetheless, are largely uncharted territory, and KIND faces stiff competitors within the upcoming frozen novelties class. IRI’s State of the Snack Industry report final month famous that frozen novelties, without doubt, one of the snacking subcategories which noticed the best progress last year, with dollar sales up 4.1% and gross unit sales up 2.4% from 2017. Nestle and Blue Bunny are among the many subcategory’s leaders, whereas each dairy and non-dairy improvements from manufacturers like Halo Top, Magnum, and My/Mo Mochi Ice Cream have additionally contributed to the area’s latest development.