KFC has partnered up with Beyond Meat to test plant-based chicken nuggets for a limited time starting August 27 in Atlanta. The brand new merchandise will likely be available on the Cobb Parkway restaurant near SunTrust Park in Atlanta.
Beyond Fried, Chicken nuggets can be found with a selection of favorite dipping sauce, like KFC’s signature Finger-Lickin’ Good sauce, or boneless wings tossed in certainly one of three sauce choices: Nashville Hot, Buffalo or Honey BBQ.
Once the trial is over, buyer suggestions from Atlanta will probably be considered as KFC evaluates a more comprehensive inspection of a possible national rollout.
Beyond Meat started developing plant-based mostly meat in 2009 and since then it has launched several products throughout the brand’s beef, pork and poultry platforms.
KFC has reportedly been toying with the thought of including more vegetarian-friendly choices to its menu for fairly a while. Assuming that the take a look at run goes nicely, it stays to be seen if and when KFC might strike a more expansive and longer-term deal with Beyond Meat.
One factor that remains unclear is whether or not the demand for plant-based mostly chicken will be capable of rival the immense market we’ve seen for plant-based meat. For starters, eating chicken is far healthier than consuming red meat, which is to say, the marketplace for a chicken different may be inherently smaller. Second, the vegetarian chicken has traditionally tasted higher than vegetarian burgers, which is to say that plant-based beef substitutes might naturally engender much more interest and pleasure than a plant-based chicken.