Juicy Juice, a label of Harvest Hill Beverage Co., Stamford, Conn., is including three new better-for-you options to its selection: Fruitifuls Organic, Juicy Waters and Juicy Juice + Protein.
Moreover, to help spread the goodness, with concepts for snack time, lunchboxes and afterschool sports activities and different actions, Juicy Juice has partnered with America’s Nutrition Expert Mitzi Dulan, RD, CSSD, to advise on the importance of making higher snack and mealtime choices, it says.
Ilene Bergenfeld, chief marketing officer at Harvest Hill, added: “We’re thrilled to partner with Mitzi to help parents pack the goodness that kids deserve and want of their everyday actions, particularly come faculty time. Our expanded line of higher kids’ drinks provides solutions that parents and kids love.”
Like all Juicy Juice merchandise, these new improvements contain no added sugar, no high-fructose corn syrup, and no artificial sweeteners.
Juicy Juice Fruitifuls Organic features 45 % much less sugar than the leading juice and packs a half cup of fruit in each 8-ounce servings, the corporate says. Available within the first single-serve juice field and a brand new multi-serve 59-ounce bottle, the flavors available are Apple, Fruit Punch, and Grape.
Juicy Juice + Protein is a shelf-stable whey protein-packed beverage and is loaded with 5 grams of protein in every serving. The new juices are available in an eight-pack of 6-ounce pouches in Fruit Punch and Orange.
Juicy Juice Juicy Waters is made with filtered water and a splash of flavor. Juicy Juice Juicy Waters has no sugar and no sweeteners. Available in an eight-pack of 6.75-ounce single-serve boxes, the new waters come in Fruit Punch, Orange, and Strawberry Watermelon varieties.