Heineken tapped former tennis superstars Andy Roddick and Lindsey Davenport – As the official sponsor of the U.S. Open to provide consumers the proper serve — on and off the court.
Fans had been invited to the Hudson River Park Tennis courts to try to return a serve from one of many all-star athletes. If they may, fans had been rewarded with a couple of tickets to the U.S. Open, that takes place this week in New York City.
Even if fans couldn’t deliver the first (tennis) serve, everybody experienced to enjoy a perfect serve of Heineken 0.0, which was launched to the U.S. market earlier this year. The zero-alcohol beer perseverance #NowYouCan of Heineken 0.0 means consumers can enjoy the excellent tennis serve wherever they are viewing the U.S. Open, the corporate says.
For followers visiting the U.S. Open at Seaport, The Red Star Patio Café (formerly the Red Star Café) delivers for another year with a fresh new appearance. Open Aug. 19 by Sept. 8 outdoors the U.S. Open Club; the café shall be admissible to all ticket holders for food as lunch, dinner or after matches. Starting on Aug. 26, Heineken is hosting live DJ sets and a photo experience so as to add some extra excitement, it provides. Heineken 0.0 will be out there for buy along with different Heineken draft and may offerings.