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Evolving Dietary Habits in Youngsters Is Empowering Mena Food and Beverage Innovation

With rising affluence and a young population with evolving dietary habits, the Mena region has proven continued progress and appetite for dairy, confectionery, and bakery applications. The area will account for as a lot as 24% of world dairy imports in 2027. Exports of US dairy products to the Middle East, Egypt, and Morocco totaled 4,357 metric tons (MT) for the month of January 2019, stated Nina Halal, Director, USDEC Middle East & North Africa.

As customers’ curiosity in health and wellness foods continues to climb, delivering nourishing products which are simultaneously scrumptious, pleasurable and handy will proceed to be each a problem and a chance for food and beverage formulators around the globe. Past diet, consumers are searching for their products to check other boxes similar to being constructed from sustainably produced sources and offering memorable experiences and international flavors.

Different elements include continued foodservice growth, and retail expansion—a variety of eating places and leading international resort chains are setting store within the area, which in flip is pushing suppliers on innovation and product diversification within the health and wellness category.

New food and beverages utilizing whey protein and permeate been rising within the last decade, and present no indicators of slowing down. In response to knowledge from Innova Market Insights, 2017 noticed a file variety of new product introductions with each whey protein and permeated all over the world. Regional numbers point out great progress potential, as solely 3.5 percent and 2.9 percent of these new merchandises respectively got here from the Middle East and Africa.

Providing some great benefits of comfort and portability to today’s busy customers, ready-to-drink (RTD) drinks additionally present a chance to include progressive and thrilling, practical elements and packaging technologies. Dairy proteins are sometimes the available supply for RTD protein drinks due to their excellent nutritional qualities, mild flavor, ease of digestibility, and unique performance in beverage systems.

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