For their first venture into the fragrance industry, Cosmopolitan magazine partnered with Luxe Brands and actress Ashley Benson. The star of “Pretty Little Liars” has been signed as much as express ‘Eau de Juice,’ a brand new collection of four scents motivated from smoothies.
The series, which represents Cosmopolitan’s first venture into the fragrance industry, comprises four playful perfumes corresponding to different moods. They are ‘Extra Concentrated,’ a fruity mixture of apple and champagne accord high notes with a heart of praline, ‘100% Chilled’, a comfy scent made up of bergamot as top notes and red berries – a base of sandalwood and cashmere woods, and ‘Love, Unfiltered,’ which mixes top notes of red berries and mandarin with a heart of wild freesia and an amber base. ‘Pure Sugar,’ a flirty mixture of wild strawberry, pink grapefruit, and plum blossom notes, completes the collection.
The scents, which were designed in partnership with perfumers at Firmenich, come offered in juice box-inspired packaging with a lip mark print on the straw, in shades of gold, pink, white and blue. They launch online on August 1st at the cosmetics retailer Ulta Beauty and will be rolled out in shops from August 5th.
“It’s been mentioned, a woman is not fully dressed without her fragrance, so for Eau de Juice we cast the unique collaboration with our talented editors at Cosmopolitan to inspire a variety of scents that speak to her each mood and fancy, allowing new opportunities for Cosmo girls of all ages to express their individuality,” stated Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines, in a statement.