Consumers are retreating to the frozen foods aisle, stories The NPD Group.
In 2018, frozen foods had been included in 9.8 billion eating occasions in house, up 2% from a decade in the past, a rise that represents billions of meals.
“Demographic shifts, like Millennials transferring into the busiest times of their lives juggling spouses, youngsters, and a career, are fueling a greater need for the convenience that frozen foods provide,” says David Portalatin, food industry advisor and author of Eating Patterns in America.
“Manufacturers are additionally doing their part in increasing curiosity in frozen foods by innovating around contemporary food values and rising taste trends to provide convenience.”
One other growth driver for the frozen foods category is that over 80% of meals and different eating events happen at residence.
US consumers are primarily turning to frozen foods as a significant meal heat-and-eat solution.
Dinner is the prime meal where frozen foods come into play to save lots of time.
Frozen vegetables and chicken are among the many prime frozen foods used in dinner meals.
Frozen entrees at dinner are forecast to proceed to develop over the following four years, in keeping with NPD’s Future of Dinner research. Breakfast is one other space the place frozen meals are rising with frozen waffles, breakfast sandwiches, and fruit being among the most popular.
“Consumers have at all times realized that frozen foods offer convenience and a time financial savings,” says Portalatin.
“Now, besides, they understand that frozen food is nutritional and offers the identical sort of health advantages fresh food does.”